It’s a tough call Shawn. I waited untill my project had 150-200 followers. Did they all rush to order? Hell NO! I think working on your own social network is better for the starting phases. Looking back i’d first create a FB page and a website and urge my buddies to spread the word. (I’ve done all these on the fly and practically wasted the first 3 weeks of the campaign). Inkshares community is not large nor devoted enough to get you to the finish line all by itself.