1084 words (4 minute read)

Chapter 1

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them; disagree with them; glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do. 
~ Steve Jobs, inspired by Jack Kerouac
mis·fit (n): a person whose behavior or attitude sets them apart from others in an uncomfortably conspicuous way.
synonyms: nonconformist, maverick, individualist, square peg in a round hole.

un·mis·tak·a·ble (adj): not able to be mistaken for anything else; very distinctive.
synonyms: distinctive, distinct, telltale,indisputable, indubitable, undoubted,unambiguous, unequivocal.

oc·cu·py (verb): to make the economic and political relations less vertically hierarchical and more flatly distributed.

There is a movement happening. On earth, that is. A networked renaissance of sorts. It started many years ago, and has seen many stages. In 1765 we saw it rise in the media(1). In 1940 George Orwell reverberated it to The Daily Telegraph(2). In 1947, an author helped UNESCO go on record to the world to point it out(3). In his 1973 book, Common Sense II: The Case Against Corporate Tyranny, economist Jeremy Rifkin writes about it while talking about personal property(4). In more recent times, it became popularized because of a movement of global proportion; Occupy. And, people the world over are revolting each week in favor of it. It is a movement towards freedom. And, towards independence.

(1) Is it equitable that 99, or rather 999 should suffer for the Extravagance or Grandeur of one? Especially when it is consider’d, that Men frequently owe their Wealth to the Impoverishment of their Neighbours. ~ New York Gazette
(2) Apparently nothing will ever teach these people that the other 99 percent of the population exist. ~ George Orwell
(3) …think of what ninety nine percent of the human race want — food, shelter, a secure family life and to be left alone by bosses and busybodies. Unfortunately the one percent who are interested in power and ideals and ideologies are the ones who call the tune. ~ Aldous Huxley
(4)A democratic economy means more private property for 99 percent of the people of the country and less property for the 1 percent, who, up to now, have lived like royalty on the wealth the rest of us produce. ~ Jeremy Rifkin

If we could do something, what would it be?

How do we create value as human beings? Don’t we essentially contribute through our family’s lives, our friend’s, and our communities? Only as a consumer and an employee of a large corporation or government do we contribute to those institutions. Can’t other people I know, or don’t know, benefit from something that I can offer them?

Don’t we, the Crazy Ones, the Misfits, the Rebels, the Troublemakers, the Round Pegs in the Square Holes — also deserve and require a thriving local, national and global ecosystem and network to thrive in; one that helps us make a life and not a living, one based on more intentional relationships and community principles, and one that will make a lasting positive difference, in our own life, in those around us, and the world over? Many of us desire to turn the world of globalization by the few into the globalization of the many. Many of us want to equalize the class war. Many of us want to start companies and organizations and crowd funding projects and campaigns to help make this happen, through a million different ideas. Many of us do not want to start anything, but would want to work at jobs where they did. Many of us want to shape something more advanced than democracy or capitalism, something more meaningful and sustainable in our own lives. It is estimated that more than 100 million people agree.

Wait…it’s now time to go back to work and earn our living.

But, what if I were an entrepreneur? There are a million ideas and different ways to be an entrepreneur. But entrepreneurship is business, and business includes finance, and human relations, and public relations, and operations, and leadership, and technology, and product creation, and service, and legal adherence, and much, much more. And, business embodies the very thing that I am aimed at escaping.

There is a group of people that spend all year training other people to become better business people, through accelerators and incubators and workshops and seminars and conferences and online courses and books and blogs. There are a million experts. The government even provides free access to business expertise and advice. Universities and even some middle schools are great new sources of business training. There are books and models and apps everywhere. Everyone is helping everyone learn from their own mistakes. In business, and in life.

There are institutional investment programs popping up in more developed and developing countries each month, recruiting people and ideas to be later bought by the rich, their corporations and their governments.

This so-called startup ecosystem, or startup community, needs to be occupied by a more diverse set of people. Startup communities world wide are in the process of evolving. More and more entrepreneurs are being inspired and enabled to become cultural and ethical creators in the economy, or in their community, and are looking for other ways to quickly and efficiently transform new ideas into something tangible that generates income, is well designed, changes something for the better, and built to be sustainable. We need an environment that is committed to transparency and intention and accountability. We need to know what roles we can each play. And, we do not need to contribute to something we don’t believe in.

What Does This Mean For Me?

Being Unmistakable is less about making mistakes than it is about being Unmistakable in who we are, in what our intentions are, and in our actions — and leaving an Unmistakable dent in our community and the whole damn universe. We want to survive and thrive in this emerging world. We don’t want to conform to be recognized. We don’t want to compromise our values. We are not driven by money or greed. And, we require a decent income to survive in society.

Next Chapter: Chapter 2