Very well said, Irina. You have a new-age, progressive type of knowledge and forecast that lets me see the other side of the coin. I like your thinking and rationalization. I’m of the dinosaur era of publishing (typewriters and 4th class special book rate) so my outlook and opinions might be tainted. Yet I do adhere to the fact that after observations lasting 28 years, things have not changed too radically, but significantly enough to have an impact on the industry as a whole. When Barnes & Nobel finally takes a headlong dive, then I believe there will be a realization of what is truly wrong with the industry. Not being a crepe hanger here, either. You know what we’ve lost already.
When I was published in 1988 and 1990, I landed in every B. Dalton and Walden’s book store in country. I ended up in every library in the U.S. I hit three major TV networks, including the 6’oclock news, 40 radio station appearances and 50 magazine and newspaper interviews. My two advances were in the thousands and I earned out on both books. I had no agent. These were NOT Big 5 publishers--one was a small press and the other was a medium house. These books were in no way were bestsellers. This was business as usual--pretty standard fare. Today? You can not get that total package from any of the Big 5, as a new author.
I do believe that established authors that typically have several, if not dozens of books or series with a publisher, stand a much better chance of continuous publication, rather than a new up-and-coming author. Sure, houses are looking for that next breakout from an unknown--they can launch a media parade like no other, even eclipsing the re-launch of a known quantity. But the gamble--the new talent can fold up with the next book, or even fail to follow up with a sequel. The pressures can be enormous. The known quantity can be a stable, sure bet that guarantees income, just like it had in the past. So in case, I think old school hangs tightly in there. (My source on this comes from Publisher’s Market Place."
I’ve heard year after year after year that editors and agents are being more selective. It just means its more difficult--not impossible. I understand that. Publishing has always been competitive. However, I hate to admit it, but I think the "blood pressure" of the publishers is topping out and they are a little on the frantic side.
Okay, Chris, if we’re in such a bleak slide in the publishing industry, and that view is taken with a grain of salt because it is your opinion, what do you recommend as a fix? Are you even concerned about a fix?
Tough question. I think the damage has been done, more to some extent today than ever. I would love to see a ginormous breakout or blockbuster series (in the likes of Harry Potter or equivalent) that takes the reading populace by storm. If we got this injection fix about ever five to seven years, I think this industry would stay afloat for a long time. I don’t think we can reverse the industry operating system. I do think we can raise the readership of the world and we should aim for that type of goal. I do mean, do it like never before.