In my experience, 95% of the orders I got were from emails I sent to people I personally knew professionally where I basically asked for the favor of ordering my book to help me get published. (I was gracious, but I was not subtle.)Β
I wouldnβt say I had a platform, but I do know a lot of people, at least well enough to ask them to buy the book.Β Very few orders came in from social media, facebook, twitter, blogs, forums etc.Β A few were from people I knew on Linkedin.