Backer only updates?

Created over 2 years ago by Landon Trine with 15 comments
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Imlnct1j Jamison Stone · Author · edited over 2 years ago · 1 like
@Thad Woodman Another useful feature would be a list of non-backer followers so I can target them for specifically styled updates, too. 

Targeting pitches/updates/marketing to specific audiences can be very powerful, and would like to have another bucket for the people following my book who have not yet pre-ordered. Thanks! 
Mafyrtqv Landon Trine · Author · added over 2 years ago
Hurray! Thank you, Thad!
Img 0366 Thad Woodman · Inksharesian · edited over 2 years ago · 3 likes
Hi Everyone, good suggestion; I’ve added it to our development queue. 
Picture Amanda Orneck · Author · added over 2 years ago
Well lookee there!  @Tal M. Klein  I stand corrected.  
Tal bio Tal M. Klein · Author · edited over 2 years ago · 1 like
Haha, see @Amanda Orneck  your raffles did work! :)
Img 20160419 190710 kindlephoto 1225449 Tabi Card · Author · edited over 2 years ago · 2 likes
@Tal M. Klein I’m honored that you see my raffle technique as something streamlined, when I’m seriously just bumbling about here throwing free stuff at people because it’s an easier way to say thank you (in my head) and I’ve always been the type to just give instead of ask for something (especially monetary things). I honestly stole the order-mark raffle ideas from @Kelsey Rae Barthel & @Amanda Orneck originally so all the kudos to them!
Tal bio Tal M. Klein · Author · edited over 2 years ago · 2 likes
BTW @Tabi Card is using raffle marketing even more effectively than I was. Kudos.
Tal bio Tal M. Klein · Author · edited over 2 years ago · 2 likes
@Amanda Orneck re-reading my post, it sounds terse, and I apologize for that tone. I’m at a conference in Vegas and probably should not be messing around on Inkshares. If you ever need help with branding or marketing, it’s what I do for a living (albeit for enterprise software, not books) and would be happy to help you in any way you deem useful.

@Landon Trine there’s a screenprinting shop in my neighborhood, they sell the shirts for $2.70 and then another couple of bucks for the screenprinting (depending on how many ink colors you want). As for confidence... I believe we create our own luck!

Picture Amanda Orneck · Author · added over 2 years ago
I hear ya @Tal M. Klein , and it’s a solid strategy, which is why I pinged you specifically.  In my experience raffles were not successful, as the cost of sending books did not seem to equate to bringing in enough preorders to justify it. Additionally I just didn’t have the budget to do it, so I ended up having to wait until recently to send prizes.

The issue might have been one of branding in my case. I gave out copies of my first book thinking that people interested in DHM would also be interested in SotO. The lure of the book didn’t seem to do much on the conversion side. Maybe if I had done something closer to the DHM brand (like your shirts for instance) I would have had better success during my contest run.
Mafyrtqv Landon Trine · Author · edited over 2 years ago
@Tal M. Klein a) where are you getting a custom shirt for $5?! b) One might get one’s money back eventually, some of us are not so confident :P
Tal bio Tal M. Klein · Author · edited over 2 years ago · 1 like
FWIW @Amanda Orneck , giving out swag isn’t that expensive. T-shirts were an incentive to drive people to the $60 pre-order level, the shirts run about $5 each, plus say, $3 shipping, which you’ll make back on the royalty from those books. The t-shirt raffles were run once a week, in a 6 week campaign, that’s 6 shirts, so, $48 total. The impact of that $48 investment in my case led to an additional 100 or so pre-orders. Easy to do the math.

Coffee mugs were rewards for referrals. Again, just once a week, cost was $6 a piece, let’s also say another $4 for shipping, so total cost $60. Plus another 3 for the final raffle brings it up to $90. All in: $90 + $48 = $138. Let’s even say it was $200 if we add the MAJOR AWARD raffle cost.

That’s not a lot to spend on promos, and you get your money back (and then some!) on those via royalties.
Mafyrtqv Landon Trine · Author · edited over 2 years ago
I find it very surprising that Inkshares is not working on this feature. Part of the incentive of pre-ordering a book is clearly listed as "updates from the author" however those updates are perfectly free if you just follow the book.

I love what you are doing with your book, @Amanda Orneck. I also would love to do something similar but I’d prefer to not go outside Inkshares. 

It would be something of an incentive to readers that doesn’t put an additional tax on authors. It would also lend truth to the statement:
Picture Amanda Orneck · Author · edited over 2 years ago · 1 like
I asked about this feature a while back and the answer I got was that it’s not on the immediate plan for the site.  That’s why I decided to go ahead and provide my own solution, as I see it as a passive push for conversion from follower to backer. I don’t have the resources to give out swag like @Tal M. Klein did, so I’m working with what I have.

In the past I’ve tried to lure conversion with additional content. For instance for Shadow of the Owl/Panther backers I sent them the original graphic novel short. Trouble was it wasn’t about the thing they were backing (I mean it was, but it didn’t make them feel special in any way) so there wasn’t much incentive.  

At this point I am trying to build my email list so I can start a true author platform, and trading access to the entire draft in exchange for a preorder works only if I can also get them to sign up for the email list -- since spam laws are very strong in this country.

To anyone who already has set up their author website, I recommend this method of keeping your readers excited about the work. Drip feeding is a great technique to build anticipation, and going forward I hope to employ it again with future projects.
162980 10150347252315626 6077063 n Joseph Terzieva · Author · edited over 2 years ago · 3 likes
This is something that I am also interested in. I’d like methods to incentivise backers by offering them exclusive content. @Amanda Orneck does this with new Deus Hex chapters, but because there is no way to do it here she runs it off site.
Mafyrtqv Landon Trine · Author · edited over 2 years ago · 1 like
Is Inkshares planning on adding a feature for "backer only updates" (meaning updates that only goes to those who pre-ordered a book)? I think that would be a nice feature to have. For example to send out backer-only chapters.

In fact I’ve seen many authors sending out mass emails to get around this lack of feature.