So, it's always interesting to review someones work who is touching on the same concept as yourself. I find the Sorcery Superstore to be uplifting and light-hearted, gleefully throwing around urban fantasy references, knowing that the target audience will just smile at them. Then promptly wonder what it would really be like...
Obviously, I'm biased, I think it's a fantastic concept and would love to see this book get the corporate branding and marketing it deserves.