May 8, 2017

Hey readers!

I know it’s been a while since I last updated you.

Where are we at with the book? My publisher Inkshares is working diligently on many books that are in the line up – and yes, THE LOVE FOOL is included. As Inkshares knocks out the pile of books, THE LOVE FOOL moves up in the line for production. For now, we patiently wait for an official release date. And I will update you on that as soon as I know.

In the meantime, I’m currently in the planning stages for book publicity and promotion. Recently, I attended GrubStreet’s Muse and the Marketplace national writers conference in Boston. (Fellow writers: This may be something to look into.) I attended many sessions focusing on book marketing and publicity; learning the many different options for building awareness around my awesome novel. We covered topics from digital marketing, social media, live events, interviews, book clubs, and more. All fascinating insights specific to book marketing. 

Of course, there are many similarities to the publicity I’ve done in the past, so I felt a bit advanced in some sense. However, it’s always important to know how to market for a specific product, genre, and to a specific type of audience. I seem to be getting a little to MBA Marketing here, and I apologize. But for any marketing minds out there – you know how exciting and interesting learning this can be.

Anyway…. in the coming months, I’ll be working a lot on planning a strategy for THE LOVE FOOL’s release. And you’ll notice some of these new tactics as I roll them out. :)

In the meantime, be patient – THE LOVE FOOL will be coming to you.

-Lorenzo (author)