I’m afraid I haven’t cracked this nut either. I currently have 14 chapters posted but haven’t posted another in a long while because I felt I had passed the bow of the wave. I think it would depend on the particular project, the buzz you can create around it (in and outside of Inkshares), and, well, some luck.
Still, if you search through old topics in this forum there are others who asked similar questions and authors who were more successful than me in answering them.