Joan Williams liked a review for The Future of Men
Jack Myers has done it again. This time he delves deeply into the current and future status of masculinity and what it will mean to “be a man” in the decades ahead. The current fundamental recasting of gender roles is one of the most profound dynamics in the world today. The Future of Men is a must read. 
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    Joan Williams liked a chapter from The Future of Men

    For examples of the “men as idiots” commercial genre, simply turn on your TV and watch the vast majority of commercials for household products, over-the-counter analgesics and health aids, automobiles, financial services, and a host of other product categories. Men are often characterized as less-than-capable idiots who can’t possibly measure up to a female’s ability to do even the simplest task.

    The list of dumb men in advertising is lengthy and includes companies that market everything. . .

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    People who have recommended the chapter, The Idiot Man in Advertising

      Joan Williams liked a chapter from The Future of Men

      For examples of the “men as idiots” commercial genre, simply turn on your TV and watch the vast majority of commercials for household products, over-the-counter analgesics and health aids, automobiles, financial services, and a host of other product categories. Men are often characterized as less-than-capable idiots who can’t possibly measure up to a female’s ability to do even the simplest task.

      The list of dumb men in advertising is lengthy and includes companies that market everything. . .

      Continue Reading
      recommend · recommended by Joan and 1 other

      People who have recommended the chapter, The Idiot Man in Advertising

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