It depends on your level of graphic design experience/skill, and how much you’re willing to spend. Overwhelming consensus is not do it yourself if you can avoid it. Creating a truly effective cover that attracts readers is a science. A cover that an author thinks is cool may not be the most effective at driving sales, pre-order or otherwise. You will get a pro cover design from Inkshares if you get funded. But it can only help your campaign to have an effective cover upfront.
If you need or want to do it yourself, I recommend checking out these articles.
This is a huge list of resources for authors designing their own covers. This guy also runs a monthly book design contest. You can see his feedback on each submitted cover. It’s a great way to learn what works and what doesn’t.
A good 9-step series that walks you through the process of making your own cover. The first article also discusses the pros and cons of doing it yourself vs. hiring someone.
Damonza is a little pricey, but their stuff is beautiful. I went with them since I’m promoting my book in several places outside of Inkshares before my campaign. Couldn’t be happier.
I don’t know if I’d call mine cool, but I have made my own covers, even if just something temporary. Definitely seems to help.
Having always dabbled in art and knowing Photoshop etc definitely helps, and getting critique on covers as much as writing whether you are making yourself or not.
I see all these cool book covers and wonder if each writer designed their own, paid someone to create the book cover, or if Inkshares provided the book cover when writers hit a certain level of followers. I just took a Google image that seemed to fit well with my story (one that allowed reuse with modifications). How can I get a cool cover?
Before the age of reason and science, magic ruled the world. Now, it’s coming back and if most of humanity gets wiped out in the process....well, sometimes you have to break a few eggs.