Christina Enquist liked the forum thread, Book Covers
It depends on your level of graphic design experience/skill, and how much you’re willing to spend. Overwhelming consensus is not do it yourself if you can avoid it. Creating a truly effective cover that attracts readers is a science. A cover that an author thinks is cool may not be the most effective at driving sales, pre-order or otherwise. You will get a pro cover design from Inkshares if you get funded. But it can only help your campaign to have an effective cover upfront. 

If you need or want to do it yourself, I recommend checking out these articles.

This is a huge list of resources for authors designing their own covers. This guy also runs a monthly book design contest. You can see his feedback on each submitted cover. It’s a great way to learn what works and what doesn’t. 
http://www.thebookdesigner.com/2014/05/cover-design-tips-in-review/

A good 9-step series that walks you through the process of making your own cover. The first article also discusses the pros and cons of doing it yourself vs. hiring someone. 
http://www.jasongurley.com/blog/2015/2/18/diy-book-cover-design-seriespart-1-should-you-design-your-own-cover

Informative article from an author discussing how changing her cover affected her sales. 
https://nailyournovel.wordpress.com/2013/06/30/should-you-change-your-books-cover-tips-for-success/

If you want to hire someone, here are some highly recommended places. These are designers that focus strictly on book covers.

Ebooklauch has several budget friendly packages: 
http://ebooklaunch.com/ebook-cover-design/

Bespoke supposedly has somewhat flexible pricing too:
http://bespokebookcovers.com/

Damonza is a little pricey, but their stuff is beautiful. I went with them since I’m promoting my book in several places outside of Inkshares before my campaign. Couldn’t be happier. 
https://damonza.com/portfolio/fiction-samples/

Hope that helps!

like · liked by Helen and 6 others

People who have liked this comment in the forum thread, Book Covers

    Christina Enquist liked the forum thread, Book Covers
    I don’t know if I’d call mine cool, but I have made my own covers, even if just something temporary. Definitely seems to help.
    Having always dabbled in art and knowing Photoshop etc definitely helps, and getting critique on covers as much as writing whether you are making yourself or not.
    like · liked by Christina

    People who have liked this comment in the forum thread, Book Covers

      Christina Enquist created a forum thread: Book Covers
      I see all these cool book covers and wonder if each writer designed their own, paid someone to create the book cover, or if Inkshares provided the book cover when writers hit a certain level of followers. I just took a Google image that seemed to fit well with my story (one that allowed reuse with modifications). How can I get a cool cover?
      Join the discussion
      Christina Enquist followed The Seventh Age: Dawn
      The Seventh Age: Dawn
      Before the age of reason and science, magic ruled the world. Now, it’s coming back and if most of humanity gets wiped out in the process....well, sometimes you have to break a few eggs.
      Christina Enquist followed Jamison Stone
      Jamison Stone
      Author of Rune of the Apprentice, Director of Apotheosis Studios, and video game aficionado.<...
      Follow
      Christina Enquist commented on an excerpt of Rune of the Apprentice
      I like this statement. It makes me think of a drop of water which then leads me to think of water’s fluidity and how that translates to time.
      like

      People who have liked this comment on a chapter of <i>Rune of the Apprentice</i>

        Christina Enquist highlighted an excerpt from Rune of the Apprentice
        drop of time
        Read Chapter
        Christina Enquist commented on an excerpt of The Seventh Aspect
        I loved this description of the neighborhood homes.
        like

        People who have liked this comment on a chapter of <i>The Seventh Aspect</i>

          Christina Enquist highlighted an excerpt from The Seventh Aspect
          It was a tableau of dishonest happiness, a façade shrouding collective delusions of safety.
          Read Chapter
          Christopher Lee followed Christina Enquist
          Christina Enquist
          Poet, Writer, and Lover of the Arts. Visit my website at www.christinaenquist.com
          Follow
          More items