I’ve gotten a lot of messages asking me for tips. As many covered below, I’ve given away most of the secrets to success. The one thing I want to reinforce is that I spent 40 hours a week (I clocked in and out, just like a real job) on managing my contest. I divided my time into:
Demand generation - Creating content to entice readers. For example, I probably wrote like a hundred tweets, but through experimentation, I found that
this one had the most bang for the buck. This was hard work, doing constant analysis of what was generating interest and conversion.
Content creation - Constantly think of stuff to entice new readers and keep old readers coming back. I had weekly
videos,
pictures, etc.
Good old fashioned hustling - At least 20 hours a week was dedicated to outreach. Emails, texts, snaps, DMs, there are always people somewhere in your network that have still not pre-ordered your book.
Anyway. You don’t have to do what I do, but be principled about managing your time. It’s crucial to effective campaign running.
