It is all about personal asks @Charles Moore this is a crowdfunding platform, you have to go out and ask people to donate to your project, in this case your project is a book. You have to switch your pitch from "buy my book" to "support me" that is how you get your friends, family and acquaintances to pre-order. This is about you so when you hear from your cousin "I don’t really read" (who does these days) you can answer "I’m not asking you to read the book, I am asking you to help me become a published author" You need a special kind of personality to do this successfully and you need to be willing to get over your fear or whatever it is that stops you from asking people, following up with people and asking again. Read Tal’s advice, her run a great campaign.
