My two cents: almost all my sales are from other authors that I personally connected with. Chatted. Bought their book. Wrote a review. Basically, it’s that formula, rinse/repeat. I’m honestly more interested in getting eyes on my page and letting my book sell itself. So my campaign is mostly going to be paying for ads and being confident readers will love what they see.

And finally - and that’s it (can you tell it’s a slow day in the financial markets??) - to complete my advice to setup daily goals.

here’s another tactic: I opened today a whatsapp group with 10-12 good mates (that’s buddies in Brit) and told them all to bring 2 orders each. Now they are actually shaming one another to do it; to a state that one guy told me today in a private chat "I feel like I’m working for you" .. here’s thinking outside the box for ya :)