If they prove successful in this contest, it’s mainly because they already know how to hustle based on the experience they have already amassed prior to Inkvengers.
That, after all, is what these contests is about, the hustle. Whether your idea/writing is any good isn’t as big a factor as maybe it should be. A great book written by someone who struggles to promote it properly will always struggle against a mediocre book written by a natural salesman with a big social network. At least in a crowdfunding/competition setting.
On a whim I entered SQUIDS IN into the last Nerdist contest after I had only been on Inkshares for about 6 weeks prior. The project had no build up, as the idea was conceived specifically for the contest, yet it ranked as high as second at one point and ended up sixth in the end with just shy of 100 orders. It was hard work and an eye opening experience (I don’t think I’ll be partaking in any Inkshares contests for a while as a result). It managed to get so high for a few of reasons:
1. I badgered people on Inkshares, in person and online for the duration of the contest to pre-order
2. I provided regular updates on both the book & related items
3.. I engaged directly with both followers and those who had ordered
4. I did all I could to ensure the book always appeared on the main Inkshares page.
In short, don’t be put off entering the contest based on who or what you are up against. Provided you put as much effort as is possible into promoting your book, you shouldn’t end up too disappointed at the end. I was very chuffed that SQUIDS IN finished top 6. I was beaten by those who had done a better job all round then me. And that’s OK.
P.S. SQUIDS IN is still funding. It needs about 100 orders within the next month to reach quill. If anyone is interested in seeing my crazy book about a video game playing octopus get printed, go check it out.
Matthew