POST-MORTEM, DAY TWO
Managing a campaign like the one you need to succeed in something like the Inkshares/Nerdist writing contest is incredibly involved and time-consuming. If you’re going to attempt it, you should be planning what you will do several months in advance.
I learned about the contest two days after it started, and entered on an impulse. All of the organizing I was able to do was, therefore, done on the fly, on an ad hoc basis, which is the polar opposite of ideal. Had I had the luxury of time, I could have built relationships with people who might have been able to help me instead of just asking for help and hoping for the best. I could also have built a better premium structure. And had the cover of the book completed before the contest started. And so on, and so on.
One other advantage of starting at least a couple of months in advance, is that you will get a good idea of whether or not you have the support to make trying something like this worthwhile. If you’re realistic about the responses you get in the pre-planning phase, you could save yourself some embarrassment.
With one week to go, I think it’s fairly safe to say that I won’t be winning the Inkshares/Nerdist writing contest. Not even close. So, in the closing days of the contest, I’d like to offer some thoughts on my experience.
POST-MORTEM, DAY ONE
It should be obvious that, unless you have a very close, very broad extended family and/or circle of personal friends, you cannot win a contest like this. Your first stop will likely be the fans of your writing, but not many of us have enough (I obviously don’t) to be able to leverage them to succeed. It becomes necessary, then, to reach out to individuals and groups in the hope that they will start a cascade effect (aka: going viral) that will report your need to the far reaches of the Internet and generate a lot of preorders from people you don’t know.
Some of my friends amplified the message that I was in the contest and needed help (and thank you, you know who you are); unfortunately, this did not appear to significantly increase my preorders. In addition, I did reach out to people I knew, however slightly, and organizations that I thought might be helpful in my cause. Unfortunately, although I made some connections that might help me in the future, they did not help me in the present situation.
Sigh.
Why? I can think of a couple of reasons.
Most of the books in the contest are fairly mainstream, and certainly easily categorizable. Because of this, they have natural constituencies they can call upon for support. This point was driven home to me by a woman who told her followers that she was hoping for help from a steampunk organization. Those who wrote zombie novels could expect help from people who enjoy zombie novels; those who wrote post-apocalyptic novels could find support in that community, and so on.
I believe that mine was one of only three or four humourous novels in the competition. I briefly thought that people who liked humourous science fiction would be my natural constituency, but when I started looking for them, I found that they were incredibly difficult to find, and the few I did approach did not respond to my call for help. Otherwise, a novel about everybody in the world changing sex doesn’t fit neatly into one of science fiction’s sub-genres, making rallying support for it difficult.
In the end, my inability to muster support beyond my circle of friends and family made it impossible for me to do well.
Last week, I wrote that there were both nature and nurture aspects to who I am, as a human being and a writer. I wrote about nature (my dance with autism); I have put some time between that and writing about my upbringing so that readers wouldn’t get the feeling that my childhood was a Dickensian nightmare. Still, I did say I would write about my nurturing, so…
My parents were unhappy people whom I remember fighting constantly when I was young. Of course, children believe that everything in the universe revolves around them, so I assumed that they were fighting about me (well into my 30s, if I was around my parents when they were fighting, I would be afraid to listen lest it had something to do with me – those childhood feelings are hella powerful). Because I carried the weight of the bad things that were happening around me, I resolved to go through life making as few waves as possible, being as anonymous as I could be, so I could cause the least damage to people around me.
Combined with my other emotional dispositions, this made me the exact opposite of who I needed to be to succeed as an artist. :-( Things like this contest – win or lose – are important in helping me break out of that emotional straightjacket and, hopefully, reach for the audience my writing deserves.
A couple of years ago (because I can sometimes be slow that way), I realized that my decision when I was eight years old to write comedy was a way of making myself feel better, to help me survive a rough childhood. Over time, this intention grew: first, if I could make my family laugh, maybe it would make them feel better, then I extended this to anybody who would read my writing. Perhaps my writing could make the world a better place by helping alleviate the suffering of my readers, if only for a short while.
Unhappy childhoods happen to a lot of comedians, but I wouldn’t put too much into that. For every one of us in that position, there are hundreds of people with unhappy childhoods who became alcoholics, abusers or right wing politicians (or some combination of the three). The choice to turn childhood pain into humour is more complex than that.
The more I think about it, though, the clearer that connection is in my life.
PS: Everybody in my family went through therapy and came out better people, with a much greater capacity for happiness. I get along with my parents – who are my biggest supporters – much better now. Our life experience is always with us, of course, but we do not have to let our past rule how we live in the present.
When I was an undergraduate, I wrote a lot for my schools student newspaper’ (mostly for the arts section), and hosted a book show for the school’s community radio station for two years. In the course of these activities, I did a lot of interviewing. If a subject ever expressed any discomfort at being interviewed, my standard response was: “You have the easy part: all you have to do is talk about yourself. That’s a subject you should know inside out. I have the hard part: I have to come up with interesting questions and structure them in a way that will make sense to the person listening to the interview!”
As I started putting my fictional writing out for public consumption, the table turned: now, I was the one being interviewed. And, I learned a valuable lesson: talking about yourself is hard! It may be Canadian modesty, or my introverted nature, or some combination of those and other factors, but talking about myself wasn’t nearly as easy as I thought it would be! (My apologies to anybody whose difficulty being interviewed I may have downplayed in the past.)
Being interviewed, like any other human activity, is something you get better at with practice. I like to think I now make an engaging interview subject. But, you can decide for yourself. Last month, I was interviewed by the Web site Comcastro. It was a little raucus and a lot of fun. The interview has just been posted on their Web site – give it a listen (it’s at the bottom of the page). If you’ve been following my posts here, some of the stories will be familiar to you, but there’s also a lot of information about me that I don’t talk about much (like my relationship with Richard Nixon – purely professional, I assure you).
I may just be getting the hang of this being interviewed thing.