Incidentally, I'm learning as I go.  It turns out, if you recommend this project to another, and that person purchases a copy, Inkshares will give you $5 credit for each referral that purchases a book.  Your email contains a receipt, with a unique link for your referral.  When that referral buys, you get notice that you now have a $5 credit.  Inkshares' FAQ has further information on this referral credit, too.   

* * * 

One of the other things I've come to learn in using social media is worth mentioning.  Your crowd can sustain a remarkable amount of repetition--at least according to the experts I read.  The experts taught me that I can post 4-10 times a day on twitter and annoy no one, because such a small part of one's audience checks twitter at any one point in time.  

Similarly, the experts counsel you can repeat messages on Facebook 3-5 times a week without being overly obnoxious.  While this felt odd when I began doing it, I think the experts, in the end, are right.  I say that because I can see some people responded quickly to the third Facebook post, apparently because they missed the first two posts (or ignored the first two and reacted to the third).

I say all that because I'm now convinced the only way this book will succeed via this crowdfunding method is if I get friends of readers (and friends of friends) to actually commit to a purchase.  Given the results after the first week, I like my odds.  Wish me luck!  

Onward.  

--Craig.