Strategy Guide

Created over 2 years ago by Luke Fellner with 6 comments
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Img 20160806 023915 Luke Fellner · Author · added over 2 years ago

* On keeping a check list I’ve been keeping/building a list of things to do to promote my book. I feel like this is a great idea. I have a notepad I keep in my pocket at all times now, just incase I get inspiration for anything. One of the going things in that notepad is a list of ideas to promote my book.

Another important tip: be an active member of the community. Inkshares is about connecting authors with readers and other authors. You can’t connect very well without being active. Something I’ve tended to do is check the forums daily, this way you’re frequently helping others out, in return you tend to get help and other perspectives.   

Victorianphoto1editauthor2 Christopher Lee · Author · added over 2 years ago
One thing that I have done is run contests and raffles for unique artwork and items I’ve built that go with the novel. So far the response has been positive. Still working out the kinks, but it has been beneficial!
Img 20160806 023915 Luke Fellner · Author · edited 10 days ago

* On reaching out to people to advertise your book: Definitely do it! Almost everyone I’ve asked that’s had a successful campaign has said to reach out to everyone you can and ask for them to purchase. One thing I haven’t seen is asking those who say yes to also tell their friends, but definitely ask them to do that as well. If they’ve already said yes to buying then they’ll probably be willing to push your book on to other people, which can either raise awareness for your beautiful child (book) or get more purchases, which are both very good. People are also less likely to say no in a face to face interaction, so keep that in mind as well.

When you go face to face just remember to smile a lot and look nice especially if you only know them from one good interaction at a Starbucks somewhere. It’ll make them happy and more likely to buy a preorder.

Img 20160806 023915 Luke Fellner · Author · edited over 2 years ago
* On putting "Aspiring Author" in your description: The term is very misleading and misunderstood. It leads many to assume you haven’t written anything good (this was advice given to me from an author I met personally) and you always want to make sure your works look as good as you feel they are. If you aren’t published yet, I’m not published yet either, try putting  "Unpublished Author" in your description instead.
Img 20160806 023915 Luke Fellner · Author · edited about 2 years ago · 2 likes

* On using bookstores and libraries to market: Check with local art galleries when you’re marketing. They have been very helpful to me when it came to art works I’ve done even if none of them had their finger in my piece or were able to get a profit from it. The point is they’re much nicer than bookstores, which I have not heard a single good thing from people who’ve tried marketing in bookstores or libraries.

It’s always good to think outside the box. I was also walking around my brother’s college campus (NC State) and I saw that the student theater had advertisements up for local shows as well as some art pieces featured in shows. It could be a stretch but perhaps local theaters (For plays not movies) could be willing to help you out. Sometimes they’ll charge to put adds in their booklets about the show, it might be a cheap way to advertise if you’re willing to spend money. Another thing to try is college Sorority’s and Fraternity’s that may be willing to use a poster of your book, particularly one’s aiming at writing, the arts, or good Samaritans. Places that care more about people and arts more than business. Book stores tend to be all about business, find passion driven businesses to use.

Please let me know if you tried any of these methods in a DM and tell me how it worked out for you. Try keeping this thread exclusively helpful comments.          

Img 20160806 023915 Luke Fellner · Author · edited over 2 years ago · 2 likes
I made this so other authors can comment patterns they notice with inkshares preorders so people can choose the best time and ways to put their works up for pre-order and to advertise for their book.