Book Trailer?

Created over 2 years ago by Jesse Swinson with 8 comments
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Auk word icon Charles Gull · Author · edited over 2 years ago · 1 like
I’ve just uploaded what I suppose must be a crowd-funding video for ’Traakenholt’. I have borrowed strongly from my corporate sales presentation techniques. If anyone would like to give me some feedback, I am always looking to learn and grow.
Hzkl4o r Jesse Swinson · Author · added over 2 years ago
Thanks for all the advice guys. I think I’m going to focus on making more of a crowd funding type video than a book trailer. I don’t really have the resources for that. But if I did...oh boy. I think I can make a pretty decent crowdfunding one too.

@Luke Fellner Sorry to hear about the accountability problems. I know how that is. Let me know if I can help with anything.

Batten003 web400px Robert Batten · Author · added over 2 years ago
You can also check out Biteable:

Free video-making  on the web. I have to promote them because their a startup in my home town, but they’ve been doing really well and proving very popular, so I’ll be checking them out when I go to do my video.
Close up A.C. Weston · Author · edited over 2 years ago · 4 likes
I think a great video can be made by simply talking into the camera or being interviewed by someone. Keep in mind that a book trailer and a crowdfunding promo video are two different things; the first can be used for the second, but the structure and content will be different.

The best advice I can give for a crowdfunding video is that the video should give people a reason to find enough confidence in you AND enough interest in your book to convince them to pre-order.

So, to build confidence in you:
Seem relatable to your target audience. You want to reach nerds, be nerdy, etc.
If you want them to think your book is funny, be funny in your video.
Don’t waste their time; short videos are essential.
Be neither arrogant nor self-deprecating. Don’t talk about what you haven’t accomplished or ways you’ve failed or doubts you have. Focus on your goals and give people the impression that you have every intention of reaching them.
Don’t talk about what you’ll do if your campaign fails. Stay in the mindset that you’ll succeed. 

To build confidence in your book:
Tell them why your book is unique and/or exactly what they’re looking for.
Be interested in your own work.
Make comparisons to well-known properties to help them understand what they’re getting into.
No doubts or wishy-washiness about the quality of your book. If you’re not totally confident in your book, why should anyone else give it a chance?
Figure out a really good hook and use it!

And beyond all that, I recommend you watch a ton of crowdfunding videos first. Figure out what you like, what bores you after 10 seconds, and what convinces you to throw your hard-earned cash at a stranger. It will really help.

You can also do a book trailer, which isn’t really about you, the author, at all. Kyle’s approach of reading a chapter is also a great angle to take.

Overall, lots of books have reached funding without having a promo video; I think they help, but only if they’re actually good. Good luck!
Img 20160806 023915 Luke Fellner · Author · added over 2 years ago
@Jesse Swinson It’s smart to have some sort of trailer up, one tip I have from other’s advice is that if you’re going to do a cinematic style, try not to show any of the actors faces, readers like to picture it themselves. I’ve been working towards getting a trailer up but very few people have been reliable, I have the whole thing planned out I just need someone who can do it if anyone is willing to help there.    
Kyle 2018 7 Kyle T. Cowan · Author · edited over 2 years ago · 1 like
I think people really have responded to my reading of the first chapter. I have had numerous buyers tell me how great it is that I have that feature. I would advise that over a book trailer, or do both!
2016 07 14 14.08.41 Sammy Bee · Author · added over 2 years ago
Hiya Jesse!  I recommend Hit Film if you’re looking for something more intuitive.   They have some awesome free software.
Hzkl4o r Jesse Swinson · Author · added over 2 years ago
So I’m thinking about making a book trailer. I have experience with Final Cut, but I’m limited to a Windows laptop at the moment. Anyone have any advice?