You’ve seen men’s traditional roles evolve through the decades. Jack Myers is the author of The Future of Men: Masculinity in the Twenty-First Century. He believes guys will be increasingly defined, dominated, and controlled by women. Myers and Jodi Kantor, CBS News contributor and New York Times reporter who has written extensively about gender and workplace issues, join “CBS This Morning” to discuss changing gender roles.

Myers writes, both men and women will be the better for it. He predicts that 'men won't be the dominant sex in the future, but they won't be subservient either.' His views will stimulate controversy and conversation.

Myers, who has a background in advertising, believes that companies have exacerbated the problem with ads that promulgate old stereotypes about male-ness. Much like women have been working for more diverse images of women in the media for decades, Myers argues that companies should consider portraying men in a wide range of roles and career paths.

Donald Trump and Bernie Sanders are tapping into a 'Lean Out' generation of men

Author Jack Myers discusses his book, 'The Future of Men' of Fox 5's morning show.

Let's make the new family structure the new purpose-driven advertising.

Myers, with his finger on the pulse of a changing world, feels optimistic about everybody’s future. Men may need support to navigate the new waters, he says, and that must be tended to, but eventually, their rights, too, will increase — for instance, when it’s even more accepted than it is now, for the father to be the stay-at-home parent if that seems the best choice, or when it becomes universal practice to give fathers time off when a new baby arrives.

Achieving a new standard and definition of masculinity in business, politics, sports, education, relationships and parenting requires that we first address how men are portrayed in these roles in media.

This book addresses the issue of societal transformation “from male to female dominance” drawing on a range of statistical sources, publications, and anecdotal experiences, plus eight stories 'from a woman’s heart.'

It’s a simple enough question, but according to businessman and writer Jack Myers, who’s preparing to release his latest book, The Future of Men, through digital publisher Inkshares, it’s a question that guys have trouble answering without resorting to a little dark humor.