Who do we believe you are, and how will this book help you? Fundamentally, you’re someone who’d like to know more about product management. Maybe you’re trying to figure out if product management is the right career for you. Maybe you’re an engineer looking to transition into product. Maybe you’re a startup founder figuring out how to start your product division. Or maybe you’re already a product manager who naturally evolved into the role, and you’d like to fill in gaps in your knowledge. This book is here to help. Our goal is to help you understand what a product manager does at each step of the product lifecycle and to help you learn the fundamental skills you’ll need to succeed.