Whether it’s about time or space, the ability for people to live in a way that suits their individual preferences will be what brings them pleasure.

Therefore the foremost aspect a hotel must have is the ‘feel good’ factor. People don’t want to be alienated – they want to feel like they belong in their environment rather than being afraid of it or feeling disconnected with it.

True luxury today does not have a look-but-don’t-touch attitude it makes users believe they are in the best place they could possibly be.

This means that the space must be efficiently organized to provide excellent service so that the guest does not waste time as it is organized, for example, in coomeet. Space is a luxury these days, few of us can afford it in our private lives. Staying in spacious surroundings that provide privacy is a real luxury which, when integrated with an atmosphere that makes guests feel good, will also make them want to return.

So it’s the guest that will define the future of hospitality as they have always done since the birth of the fluffy throw.

But what that guest evolves into is anyone’s guess especially in light of advances in technology. Will we even be bothered to move if electronic communication becomes second nature?

The challenge for hotels will be to find a range of equivalent attractions that entice this group and captures their interest. This may imply providing access to the kind of rich immersive technology environment that individuals couldn’t afford at home and offering the opportunity to try out new games, consoles and devices which individuals could then go on to purchase at home.